Curriculum

Curriculum:

Module 1: Introduction to Digital Marketing

• Overview of digital marketing
• Evolution of digital marketing
• Importance and benefits of digital marketing
• Digital marketing vs. traditional marketing

Module 2: Website Planning and Development

• Domain registration and hosting
• Website design and user experience (UX)
• Content management systems (CMS)
• HTML and CSS basics
• Mobile optimization and responsive design

Module 3: Search Engine Optimization (SEO)

• Understanding search engines
• Keyword research and analysis
• On-page SEO optimization
• Off-page SEO optimization
• SEO tools and analytics

Module 4: Content Marketing

• Content strategy and planning
• Content creation (blog posts, articles, videos, infographics)
• Content distribution and promotion
• Content marketing metrics and ROI

Module 5: Social Media Marketing

• Social media platforms overview (Facebook, Twitter, Instagram, LinkedIn, etc.)
• Social media strategy development
• Creating engaging content for social media
• Social media advertising
• Social media analytics and reporting

Module 6: Email Marketing

• Email marketing fundamentals
• Building and segmenting email lists
• Creating effective email campaigns
• Email automation and drip campaigns
• Email marketing analytics

Module 7: Pay-Per-Click (PPC) Advertising

• Introduction to PPC advertising
• Google Ads (formerly AdWords)
• Bing Ads
• Display advertising
• Remarketing and retargeting
• Ad copywriting and design

Module 8: Affiliate Marketing

• Affiliate marketing concepts
• Setting up an affiliate program
• Recruiting affiliates
• Tracking and analyzing affiliate campaigns
• Affiliate marketing best practices

Module 9: Influencer Marketing

• Understanding influencer marketing
• Identifying and partnering with influencers
• Creating influencer marketing campaigns
• Measuring the effectiveness of influencer campaigns

Module 10: Analytics and Data Analysis

• Web analytics tools (e.g., Google Analytics)
• Data tracking and measurement
• Conversion rate optimization (CRO)
• A/B testing
• Data-driven decision-making

Module 11: Digital Marketing Strategy and Planning

• Creating a digital marketing plan
• Setting goals and objectives
• Budgeting and resource allocation
• Campaign scheduling and execution
• Monitoring and adjusting strategies

Module 12: Legal and Ethical Considerations

• Privacy and data protection (e.g., GDPR)
• Copyright and intellectual property
• Ethical marketing practices
• Regulatory compliance

Module 13: Emerging Trends in Digital Marketing

• Voice search and AI in marketing
• Chatbots and conversational marketing
• Virtual and augmented reality marketing
• Blockchain and cryptocurrency in marketing

Module 14: Capstone Project

• Apply knowledge and skills to create a comprehensive digital marketing campaign

Module 15: Certification and Career Guidance

• Preparing for digital marketing certifications (e.g., Google Ads, HubSpot)
• Job opportunities in digital marketing
• Building a digital marketing career